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Business Middle East - Mebusiness

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The Spirit of Heroism

For many decades, the media has served as a primary tool for managing wars and conflicts, whether as a means of rallying and recruiting troops and boosting the spirit of heroism and motivation in the soldiers and people of a country, or as a means of psychological warfare and distorting facts to weaken the morale of the soldiers and people of

The Future of Youth

The future of youth in Egypt is one of the most important issues that concern Egyptian society, as youth make up a large percentage of the population and are the vital force that drives society towards progress and development. Considering the challenges facing youth in Egypt, the role of political parties takes on great importance in

Dorra tops trend with her role in Al-Ajhar, and episode 18 ignites social media

The star Dorra dominated the Egyptian trend today after the broadcast of episodes 17 and 18 of her series Al-Ajhar. Her scenes in the episodes ignited social media, especially the scene of her conversation with her father, the talented artist Mohamed Al-Tajil, and the scenes in the morgue. This is not the first time that Dorra

G42 teams up with Microsoft to explore acceleration of UAE’s digital transformation

G42 and Microsoft announced their intention to collaborate on the development of the public sector and industry-focused solutions that leverage Microsoft’s partner ecosystem and cloud capabilities. These solutions will benefit UAE organisations to address citizen and customer needs. Formalised in a memorandum of understanding (MoU)

TRENDS Research and Advisory issues study on impact of AI on workforce

The increasingly rapid adoption and routine use of artificial intelligence (AI) applications could increase efficiency across multiple economic sectors, manufacturing, and business practices, according to a new study by TRENDS Research and Advisory. "Improvements in computational power and the growth of machine learning have also