Held in the Middle East for the first time since its inception, the 2022 FIFA World Cup in Qatar was followed across the world with utmost enthusiasm and passion, as it united people to celebrate together through the power of football.
On Instagram, our data shows that the MENA region hosted one of the most active audiences on the platform who showcased their support and cheered for their favorite teams! From Morocco’s historic success story at the Qatar 2022 World Cup to Argentina’s remarkable win, here’s how the MENA region celebrated the 2022 FIFA World Cup on Instagram:
Record Meta stats:
- Leo Messi's World Cup post is now the most liked in Instagram history
- WhatsApp reached a record 25 million messages per second during the World Cup final
Some of the most mentioned MENA football players who participated in the World Cup on Instagram:
- Yassine Bounou
- Achraf Hakimi
- Hakim Ziyech
- Youssef En-Nesyri
- Salem Aldawsari
- Sofiane Boufal
- Sofyan Amrabat
- Saleh Alshehri
- Achraf Dari
- Abdelhamid Sabiri
Top countries with users who used Morocco's flag on Instagram during the World Cup:
- Morocco
- France
- Spain
- Italy
- Jordan
- Germany
Top MENA countries with users who used Argentina's flag on Instagram during the World Cup:
- Jordan
- Egypt
- Saudi Arabia
- Morocco
- Qatar
Some of the top hashtags used by people in MENA in World Cup tagged content on Instagram:
- qatar2022
- worldcup
- qatar
- fifaworldcup
- fifaworldcup2022
- morocco
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