Dubai, a city where Arabic tradition meets urban lifestyle, has risen to become one of the most prominent holiday and business hub of the world. Rixos Premium Dubai hotel located at the heart of Dubai’s popular urban destinationis opening its doors to guests on Saturday June 24.

With panoramic room views overlooking the beach and the world’s largest Ferris Wheel, The Dubai Eye,the 35-storeylifestyle hotel welcomes its guests from all around the world to stay for Eid Al Fitr holiday where the pulse of the city can be best felt. The hotel is within close proximity to popular shopping destinations such as The Walk, Dubai Marina Mall, Mall of the Emirates and the city’s buzzing highway, Sheikh Zayed Road.The impeccable crystal design of the tower is an architectural landmark transforming the cityscape of JBR.

This new breakthroughRixos Premium Dubai hotel offers 414 sleek rooms and suites also features a private beach as well asa total of 9restaurants and bars. From June 24 guests can enjoy an authentic Turkish cuisine at Turquoise, our all-day dining restaurant,relish their favorite coffee and tea with sunset views at its best at Crystal Lounge or just unwind atAzure Beach with its pool, beach and outdoor lounge facilities. Other dining venues are due to open soon.Rixos Premium Dubai will open up new doorsof sophisticated banquets and events offering a choice of 10 spacious meeting venues with a seating capacity of 12 – 150 guestsand a DiamondBallroom which can comfortably cater for up to 700 guests.All these venues have been carefully designed with the fast-paced business entrepreneurs in mind and are fitted with ultra-modern, tech-savvyequipments.

The hotel includes a state-of-the-art fitness centre, RixGym with floor-to-ceiling views of the azure Arabian Gulf, as well as Natureland spa known for its signature Turkish Hammam. Not only that, but guests can have aluxury shopping experience in-house at the high-end boutiques Rodeo Drive, Via Rodeo and Ocean Drivethat are due to open this year.

“This is an excellent time to expand Rixos Hotels portfolioin Dubai as the market continues to experience radicalgrowth while establishing itself further as one of the world’s premier leisure and business destinations”, saysFettahTamince, Founder and Chairman of Rixos Hotels.

“With an influx of attractions and multi-national corporations opening in the region, Rixos Premium Dubai’s sought-after location and unparalleled amenities will position the property as a prominent landmarkinDubai,” added Mr. Tamince.

To its portfolio, Rixos Hotels will add another two iconic properties by 2018 in Abu Dhabi and the Maldives highlighting the expansion of the Rixos brand into the key resort markets of the GCC region and Asia.