Rixos Premium Dubai is set to take the city by storm as it gears up to bring the biggest Arabian Travel Market party in the heart of Jumeirah Beach Residence (JBR), the city’s most popular urban and leisure destination.

Hosted together with Accor Hotels and Turkey’s biggest theme park The Land of Legends, the Arabian Travel Market season will see a lavish rendezvous at JBR’s trendiest night locale, Lock, Stock & Barrel. Heating the place up for the revelry is a special visit by the famous characters of the Land of Legends, followed by tantalizing showcases, pulsating sensations and live DJ performances throughout the evening. The ATM party ushers in hoteliers and travel professionals under one roof for an indulgent time of celebration, camaraderie and entertainment after the successful opening of the exhibition.

Turning up the music during the ATM bash is the international Turkish DJ Mahmut Orhan who will set the stage ablaze with top-chart hits including Feel, Save Me and You. What’s more? Rixos Premium Dubai will take the ATM craze to new exciting heights with a thrilling raffle draw. By the end of the night, lucky revelers will go home with luxurious staycation prizes at the Land of Legends, Sofitel Paris Baltimore Tour Eiffel and Pullman Paris Eiffel Tower.

Jurgita Lion, Assistant Marketing Manager at Rixos Premium Dubai said, “We are excited to host such an important gathering that celebrates the much-awaited Arabian Travel Market during the first year of our participation at the exhibition. Our property offers the perfect venue where our co-travel and tourism leaders can reinvigorate their senses over superb culinary cuisines, vibrant beach-front ambience and show-stopping DJ performances in the company of colleagues, corporate partners and friends to cap off the first day of the expo.”

At ATM, Rixos Premium Dubai will offer holidaymakers a plethora of exclusive summer experiences and upcoming offers for the Holy Month of Ramadan. The property’s presence during the exhibition will also play a vital role in the hotel’s formation of new partnerships and strategic agreements with world-class tourism and travel agents.