The UAE Pro League, in collaboration with MBME Group, a leading national company in technology and digital transformation and the official partner of the Pro League competitions since the 2023-2024 season, has announced the launch of an innovative AI-powered digital platform that promises to revolutionise the way fans, clubs, and stakeholders engage with football.

The platform introduces several advanced features, including the Digital FanGate, which offers fans tailored experiences and exclusive interaction opportunities to strengthen their loyalty and connection to professional clubs; ProWare, a creative digital hub that provides engaging content, a digital football academy, and an extensive resource library for fans and aspiring players, equipping them with educational tools and training materials; ProFlow, an AI-powered management and analytics system designed to streamline club operations, improve decision-making, and enhance overall performance; and Advanced Payment Solutions, which integrates a seamless real-time payment system for maximum convenience for both fans and clubs. Additionally, the platform features integrated e-commerce stores, allowing fans easy access to official club merchandise, tickets, and exclusive products, thereby enhancing the fan experience and opening up new revenue streams for professional clubs by fostering stronger ties with their fans.

This partnership between the UAE Pro League and MBME aims to enhance the use of AI technologies, aligning with the Pro League’s 2020-2030 strategy to keep pace with digital and technological advancements in the sports sector, particularly in football.

The platform is designed to offer a comprehensive football experience with a forward-looking vision that combines AI, fan interaction, club support, advanced payment systems, and e-commerce into one unified, integrated system.