Nirvana Travel & Tourism’s CEO Alaa Al Ali has been chosen by the Dubai-based Arabian Business Magazine as one its 100 Most Powerful Arabs 2018, based on his achievements in the development of the United Arab Emirates’ travel and tourism sector.

Commenting on the achievement, Alaa Al Ali stated, “To be merited with this honour along some of the most distinguished professionals of the world is humbling and a delight which would not have been possible without the help and support of my team and well-wishers. This accolade attributes Nirvana Travel & Tourism’s continuous growth and dedication towards delivering diverse, and innovative experiences for our clients on a nation-wide level”.

Al Ali has led Nirvana Travel & Tourism as chairman since its inception in 2007. He is one of the most distinguished professionals in the industry with over 25 years of experience in the field of travel and tourism, a degree in Tourism & Hotel Management, and has occupied numerous leadership roles with distinguished organizations before taking the helm at Nirvana Travel & Tourism.

By establishing Nirvana Travel & Tourism as the leading travel and tour operator of the United Arab Emirates, Al Ali has contributed in advancing the nation’s position as a leading tourist destination and has successfully increased the viability of its market on a global scale. Al Ali’s deep attachment to UAE traditions, his exceptional make-it-happen skills and his ability to steer his team in a singular direction has facilitated the company’s exponential growth for which it opened its new headquarters in Abu Dhabi’s Breakwater area. Nirvana Travel & Tourism operates 40 offices in the UAE alone, and five more in China, Saudi Arabia, the UK, Egypt and Spain – an expansion that has taken place within less than 11 years.

Under the management of Alaa Al Ali, Nirvana Travel & Tourism has established an optimal balance between customer service, internal operations, social responsibility and product development. He is motivated to continuously spread the concepts of happiness, productivity and sincerity to more than 350 employees, who are committed to exercise a level of skill, care and diligence as expected of a first-class tour operator company. 

Arabian Business Magazine also recognized the company’s strong base, as Al Ali is keen on attending and taking part in major events around the world to activate and enhance the channels of communication between its talents and with external clients, customers and stakeholders. Nirvana Travel & Tourism has established itself as the number one travel agency of the UAE following its steady stream of awards such as the prestigious World Travel Awards where it scooped the titles the United Arab Emirates’ Leading Business Travel Agency 2018, United Arab Emirates’ Leading Destination Management Company 2018, and Abu Dhabi's Leading Business Travel Agency 2018 for the third consecutive year.

Nirvana Travel & Tourism is currently offering its services to a vast category of accounts including the governmental and semi-governmental entities in the UAE, large local and regional corporations, and individual clients. The company consistently acts in good faith and maintains transparency which has allowed for a steady stream of recognition and growth throughout the years.