Estonia, a recognised global leader in digital transformation, is solidifying its position as a hub of technological innovation at GITEX Global 2024, held in Dubai from 14th to 18th October 2024.

Trade Estonia, part of Enterprise Estonia, leads the country's presence, showcasing the latest advancements in Artificial Intelligence (AI), Data Transformation, Internet of Things (IoT), and Cybersecurity. These innovations are making a tangible impact on global markets, facilitating transformation across industries worldwide.

Estonia's participation at GITEX 2024 serves as a platform to explore potential partnerships in IoT, AI integration, and smart city initiatives, strengthening bilateral ties between Estonia and the UAE while contributing to the global digital economy.

The participation of Erkki Keldo, Estonia's Minister of Economy and Industry, highlights Estonia's commitment to advancing digital innovation globally, reflecting its leadership in digital governance, cybersecurity, and smart technologies.

As a representative of one of the world’s most digitally advanced nations, Erkki Keldo brings Estonia’s unique insights on how international cooperation accelerates technological advancements.

He also participates as a keynote speaker at a panel discussion on 'Fostering International Collaboration in the Digital Economy' at GITEX Main Stage, hall 25, on October 15th. The discussion focuses on Estonia’s tech sector expertise and the market presence of home-grown organisations.

Estonia's technological excellence is exemplified by seven pioneering companies unveiling groundbreaking digital solutions aimed at reshaping global industries.

As part of Estonia's participation at GITEX, 5.0 Robotics and KUKA Robotics are collaborating to unveil a revolutionary product designed for smart production systems. This AI-driven, human-centric technology is one of the first real applications of Industry 5.0 automation, making advanced production solutions accessible to all. The collaboration highlights 5.0 Robotics' leadership in this space and Estonia's role in the 5th industrial revolution.

CybExer Technologies delivers advanced Cyber Ranges and digital twin environments, collaborating with numerous companies across the Gulf region. Hosting the Cyber Battle of the Emirates demonstrates their tailored cybersecurity solutions for organisations.

Nortal, a leader in digital transformation with regional offices in Saudi Arabia, presents its work with governments and Fortune 500 companies. Recent projects include the Saudi Census 2022 and Oman's first register-based census, underlining their regional impact.

Bamboo Group introduces Smart Locks Pro, a smart lock solution integrating access management and environmental sensors, already in use in Saudi Arabia's smart parking and urban infrastructure sectors. Lean showcases its upgraded Business Management System DNA, featuring AI tools and a Cybersecurity Analysis module to enhance business efficiency and mitigate risks. Their technology caters to a range of industries, including SMEs and Formula 1 teams.

Unlimited Media focuses on expanding partnerships in the IoT and AI sectors, building on their media solutions and collaborations, such as their work with Etisalat. OMNICOMM displays accurate fuel management solutions, serving fleet management providers in over 113 countries, ensuring optimised operational efficiency.

"Estonia is well known for its e-governance solutions, developed in close cooperation with our enterprises. It is in our mutual interest to expand and strengthen bilateral relations with the UAE, especially in growing markets like IoT, AI integration, and smart city initiatives, as we showcase innovation through a globally recognised platform like GITEX," Erkki Keldo, Minister of Economy and Industry, said.

Estonia’s approach to technology is strengthened by a progressive digital economy and close collaboration between government and private sectors.

Regarded as one of the world’s foremost digital nations, Estonia has a strong track record in employing advanced technologies in government services, 99 percent of which are currently available online to both citizens and foreigners, with the country aiming for full digitalisation by the end of this year.