Quando un medico porta nel mondo l’eredità di Zayed When a Doctor Carries Zayed’s Legacy to the World “Al-Fankoush”… and the Science of Manufacturing Desire Digital Coexistence Between the Human Brain and AI:A Technological Revolution or a Tool for Control? When market power moves under one roof Le cœur n’a pas de passeport Il cuore non ha passaporto The Heart Carries No Passport
Business Middle East - Mebusiness

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When a Doctor Carries Zayed’s Legacy to the World

In medicine, we learn early that when a human being stands between life and death, many of the things that divide the world outside the operating room simply disappear. Nationality, language, borders and political differences no longer matter. A patient enters the operating theatre with only one identity: a human being who needs someone to

“Al-Fankoush”… and the Science of Manufacturing Desire

In the film Waheda bi Waheda (One by One), the celebrated Egyptian actor Adel Imam plays Salah Fouad, a man working in advertising who invents the name of a product that does not actually exist: “Al-Fankoush.” There is no factory, no packaging, no product anyone can buy—only a name and an advertising campaign clever enough

Digital Coexistence Between the Human Brain and AI:A Technological Revolution or a Tool for Control?

Today, technology is no longer a secondary tool in our lives; it has become the mastermind governing the global landscape. From daily commercial and economic transactions to critical government mandates and geopolitics, data rules the world. A prime example of this reality was recently demonstrated by the UAE government's deployment of an

When market power moves under one roof

The Uber–Delivery Hero deal is being described as the largest merger in the history of food delivery. That is true, and it misses the point. The transaction redraws the map of a sector that has become central to the Middle East's digital economy, and it sets Arab competition authorities a real test of what they are for. The deal

Le cœur n’a pas de passeport

Dans une salle d’opération, beaucoup de choses que nous considérons comme extrêmement importantes dans la vie quotidienne disparaissent. La nationalité, la langue, la couleur de peau, la religion et le statut social s’effacent. Il ne reste, devant le médecin, qu’un être humain qui a