Emirates has signed two Memorandums of Understanding (MoUs) on the final day of the Arabian Travel Market (ATM) with the aim of boosting tourism in Bahrain and Zambia.

The airline will support Bahrain's new four-year strategy for tourism, which aims to attract 14.1 million tourists by 2026. Emirates currently operates 21 weekly flights to Bahrain on its Boeing 777, offering travellers convenient schedules via Dubai.

Emirates and the Bahrain Tourism and Exhibition Authority will explore opportunities to expand the Kingdom's appeal in key markets such as Japan, Korea, Spain, Hungary, and Poland, as well as increase awareness of it as a short weekend getaway for tourists from Israel and the UAE.

The MoU was signed by Adnan Kazim, Emirates' Chief Commercial Officer, and Fatima Bint Jaffer Al Sairafi, Minister of Tourism and Chairman of the Bahrain Tourism and Exhibitions Authority.

Emirates and Zambia Tourism will jointly explore opportunities to boost visitor arrivals to Zambia by leveraging Emirates' global network of 140 destinations.

Through the partnership, both parties will collaborate on key initiatives to promote experiences in Zambia and increase the destination's visibility within the Emirates network. Advertising and marketing campaigns will also be considered to drive inbound visitors to Zambia.

The MoU was signed by Badr Abbas, Emirates' Senior Vice President Commercial Operations for Africa, and Matongo Matamwandi, Chief Executive Officer of Zambia Tourism Authority (ZTA).

Emirates launched operations to Zambia in 2012 and now operates a daily service with seven flights a week.