Rixos The Palm Dubai, the city’s most sought-after luxury, multi-concept beach resort will be welcoming visitors and industry experts at this year’s Arabian Travel Market (ATM) to showcase the success of its unique Ultra-All-Inclusive concept and focus on capturing a bigger share of the flourishing Scandinavian and Kazakh markets that are growing in visitor arrivals to the UAE, especially due to the introduction of visa-free entry for the latter.

The target also includes the Finnish tourists who are expected to soar in numbers in the upcoming years. Cenk Unverdi, the General Manager of Rixos The Palm Dubai commented, “More and more Baltic and Kazakh citizens are travelling abroad and are choosing to visit the UAE because of the ease in visa requirements, increased leisure attractions and business opportunities. We have witnessed a boost in international tourism after observing an occupancy increase of 23% from the Russian market and a 49% increase from the German market”.

He added, “Dubai is already a dynamic, metropolis city which offers diverse experiences, and we can only improve ourselves and the manner in which we target markets and the best way to achieve this is through networking.  Our presence at ATM will help us connect and meet the right partners who will promote our services and facilities especially for travellers who seek luxurious properties in a prime location that offers world class hospitality”.

The five-star beach resort continues to improve its facilities according to the changing demands of travellers while shaping the industry as a hospitality trailblazer. Improvements are also underway to deliver another outstanding dining concept, a Spanish-themed, à la carte steakhouse and bar which when completed will give the resort an edge over the growing competition along the strip of Palm Jumeirah. Open for dinner, the inspiring steakhouse will break ground with its rustic interior décor and gastronomic experiences that will be the talk of the town with dishes cooked right at the diner’s table, complemented by hand crafted beverages plus live entertainment.

The venue is designed to provide an added value to its signature Ultra-All-Inclusive experience which has increased its market share by 24% in the first quarter of 2018 compared to 2017, resulting in a 4% increase in overall occupancy. The Ultra-All-Inclusive concept offers guests unlimited access to all 8 restaurants and lounges, water sport facilities, a variety of outdoor fitness and sports activities, a Turkish-inspired spa, and many more benefits all-inclusive throughout the stay.

“Recent survey indicates major growth within luxury tourism, which is now dominating our destination as a visitors’ demand for innovative experiences continue. At ATM we hope to attract and engage partners from new markets who seek to go beyond the typical beach holiday. Situated on the Palm Jumeirah a prime destination for tourists, we offer bespoke services and facilities for experiential travellers and look forward to sharing more news and exciting developments with members of the travel and tourism industries, our partners and stakeholders,” concluded Unverdi.