Leopold’s of London, the official hospitality partner of the upcoming SIAL Middle East 2017, will host its VIP lounge offering up some tasty, innovative and inspiring dishes to visitors.

The restaurant chain’s management described the hallmark expo as an important opportunity for the brand to meet VIPs including ambassadors from different countries, government representatives and official partners who will be provided with complimentary access to the Leopold’s of London VIP Lounge.

More than 16,000 visitors are expected to attend the expo that will see the participation of 900 exhibitors. SIAL Middle East is the region’s largest B2B event for the food, beverage and hospitality industry, designed to match the trade buyers with leading brands operating from around the world. The summit also includes country pavilions, seminars and conferences which will reflect the opportunities this region has to offer.

The marketing manager Alona Kushnarenko commented, “We are delighted to collaborate with SIAL Middle East this year. It is our pleasure to support one of the most recognized and leading exhibitions of this industry who makes for a strong, strategic partner. Our presence will allow us to promote our restaurants as the authentic English destination that offer British fare within the UAE.”

“The food, beverage and hospitality sector in the GCC region is very vital and promising. We are keen to see our impact on SIAL Middle East, especially considering its role in encouraging engagement within this important and growing niche market,” concluded Kushnarenko.

SIAL Middle East will be held from 12-14 December from 10am-6pm, at the Abu Dhabi National Exhibition Centre (ADNEC).