The second edition of Integrate Middle East, the audio-visual (Pro AV) and media technology event in the MENA region, will kick off tomorrow at the Dubai World Trade Centre (DWTC).

Co-located with long-running event CABSAT, this year's exhibition is poised to host over 250 regional and international companies, feature more than 50 influential speakers, and produce live content spanning over 40 hours.

During the three-day event, visitors will be able to explore how innovation meets integration in Pro AV technology as participants present immersive displays, smart control systems, digital mapping and live event solutions, offering vital insights into the future of integrated solutions.

Additionally, at the second edition of the Integrate Middle East Summit, industry pioneers and thought leaders from the international Pro Av value chain will convene on 21st and 22nd May to offer insights on MENA region's exponential market potential and discuss key industry trends such as the role of AI in music production; signage for smart cities; digital out-of-home advertising, and the future of experiential visual content.