The First Group and "Charge&Go" Set the Gold Standard for Hospitality in Dubai

The First Group, one of the UAE’s leading hospitality innovators, has announced a game-changing partnership with ''Charge&Go'', an EV solution by e&, which is set to redefine travel and eco-consciousness. Marking a significant milestone in sustainability, The Group will be installing Electric Vehicle (EV) charging stations at its six hotels, making it Dubai’s first hospitality company to embrace this forward-looking practice for the environment.

Underpinned by a resolute dedication to environmental protection and guest comfort, the initiative solidifies The First Group hotels’ position as a premier destination for sustainable hospitality. By adopting eco-conscious measures, the Group caters to the growing desires of environmentally aware travellers. More than just a convenience, this endeavour underscores the brand's pledge to a greener planet, further enhancing its reputation as an industry leader in responsible hospitality in a competitive market.

The EV charging stations will be located across six of the brand’s properties – The First Collection at Jumeirah Village Circle, The First Collection Business Bay, Tryp by Wyndham Dubai, Wyndham Dubai Marina, Citadines Metro Central Dubai, and Grand Heights.

Muammar Nasir Al Rukhaimi, CEO, Etisalat Services Holding (ESH), subsidiary of e& said: “This partnership demonstrates our dedication to ''Charge&Go'' and our support for electric mobility in UAE. We are committed to leading the conversations on sustainability and exploring the limitless possibilities with technology. Today, innovation goes beyond ground- breaking products and solutions; it also involves making choices that benefit the environment and generations that will inherit this planet from us.”

“We take great pride in this significant milestone alongside our valued partner, Charge&Go as it exemplifies our commitment to sustainability within the dynamic realm of hospitality. As the UAE steers towards a sustainable economy, we acknowledge our key role as a partner in shaping an environmentally conscious future. This initiative underscores our commitment to being catalysts of positive change and responsible stewards of our environment”, says Rob Burns, CEO, The First Group.

“Offering EV charging stations makes our hotels a hassle-free option for electric vehicle owners and allows our guests and partners to support a cleaner and greener future with us,” says Karim Abdelhamid, VP – Hotel Operations, The First Group.

“Such robust sustainability strategies have helped us achieve a substantial reduction in The First Group’s carbon footprint, anchoring our corporate values with worldwide environmental priorities. As we continue to serve the discerning corporate traveller, we remain determined to continue pioneering new benchmarks in sustainable practices and operationalexcellence.”

The EV charging stations will feature cutting-edge rapid charging technology, ensuring that EV owners can recharge swiftly and get back on the road without lengthy delays. Its universal compatibility will be able to charge a wide range of electric vehicle makes and models. In addition, the user-friendly interface and seamless payment options will make the charging experience a convenient and easy process for all EV users.