CARL F BUCHERER LAUNCHES CAMPAIGN WITH LISA HAYDON

The luxury watch brand Carl F. Bucherer announces its brand new Ad campaign with the scintillating super model and actress Lisa Haydon, for India and Middle East. The campaign focusses on bringing out the beauty of each timepiece being derived from the brand’s unique terroir Lucerne. It celebrates the modern and classy personality of Lisa as well as the novelties presented at Basel 2016.

India, October 2016: Carl F. Bucherer, the fine Swiss watch manufacturer, is launching a fresh brand campaign with the Indian Supermodel and actress Lisa Haydon. The campaign, shot by celebrity photographer Atul Kasbekar, celebrates the mood of the classy and sophisticated timepieces from Carl F. Bucherer and presents Lisa in the same spirit.

Lisa Haydon, who has been a brand ambassador for Carl F. Bucherer for the last few years, has been known and praised for her work in the Indian fashion and film industry. Her much appreciated role in the movie ‘Queen’ garnered her a nomination for the Best Supporting actress at the Filmfare awards, among other accolades.

The background of the strong visual forms a beautiful contrast to Lisa Haydon being photographed: a picture of the brand’s terroir Lucerne, surrounding Lake Lucerne. Physically painted in a baroque style, the art work pays due reverence to Carl F. Bucherer’s precious heritage considering the baroque influences in architecture that mark the brand’s exuberant hometown.

Exuding the same international appeal that makes her synonymous to Carl F Bucherer, Lisa comes from a rich lineage born to an Indian father and Australian mother having being brought in India, Australia and USA. Fully dressed in white, the strong modern woman visually stands out from the glowing golden background – a harmonious play with the brand’s iconic colors. Closely tied with the brand’s terroir, Lisa Haydon represents what it stands for and the values shared: free spirit, creative power of its origins and savoir-faire.

Sascha Moeri, CEO of Carl F. Bucherer explains: “Lisa Haydon has been an absolute delight to work with for the last few years. She embodies our brand philosophy and what our watches stand for, perfectly well. It’s very important for our brand ambassador to resonate the same values as our brand does.”

Lisa has held Carl F. Bucherer in high esteem for many years, wearing the brand’s exquisite ladies’ watches at numerous events. “Every time I wear a Carl F.Bucherer watch, I can very much feel the history, the pride, the love and the craftsmanship that has gone in making each piece. Each watch is bespoke and original from the other. I love my Pathos Diva and Alacria for the evening but the ScubaTech is what you can wear almost everywhere. It’s a great Swimming watch, its apt for a workout, its quite a useful one. The Campaign is all about capturing the timelessness and sophistication of Carl F. Bucherer timepieces. Through this campaign we have tried to capture the DNA of these beautifully crafted watches.” commented Lisa Haydon.

Celebrated fashion photographer, Atul Kasbekar who curated the entire campaign further adds, “Bringing together Lisa and Carl F. Bucherer for this special campaign is a match made in heaven. The time pieces have a unique personality which I have tried to capture basis the mood and look with Lisa bringing to life the Made of Lucerne essence that defines Carl F. Bucherer.”

It is this source that inspires the Swiss watch manufacturer to create luxury watches of the highest manufacturing quality, best known for skillfully combining passion with an unmistakable style of exquisite refinement since 1888. Made of Lucerne.

The campaign will release in India and Middle East via a multimedia approach, which primarily will include print and online advertising as well as videos to be used for social media and at the various points of sale as well.