The Endowments and Minors’ Trust Foundation in Dubai (AWQAF Dubai), in collaboration with the Community Development Authority (CDA), has launched the ‘SANED’ initiative through Dubai’s Community Contributions Platform, Jood.

The initiative aims to establish a sustainable charitable endowment to support low-income families. The proceeds from this endowment will be dedicated to meeting the food needs of families registered with the CDA.

The endowment consists of a residential building located in the Dubai South district comprising 40 apartments across five floors, and parking facilities.

The project, valued at AED30 million, is expected to generate 8 percent in revenues, which will fund AED1,000 SANED cards for beneficiary families to purchase essential food items.

The ‘SANED’ initiative invites participation from government and private entities, as well as businessmen and philanthropists, providing them the opportunity to contribute to this sustainable charitable cause. The funds raised will help distribute SANED cards to eligible families, ensuring their food needs are consistently met.

Hessa Buhumaid, Director General of the Community Development Authority (CDA), said, “The SANED initiative embodies the values of cooperation and solidarity that are deeply ingrained in our society. By establishing this charitable endowment, we seek to collectively work to meet the food needs of vulnerable groups, including orphans, widows, senior citizens, people of determination, and low-income citizens. Our shared goal is to improve their quality of life and help alleviate the challenges they face.”

Ali Mohammed Al Mutawa, Secretary-General of AWQAF Dubai, praised the fruitful collaboration with the CDA, emphasising that this joint effort strengthens charitable and endowment initiatives in the emirate. Al Mutawa also expressed confidence that the community would rally behind the SANED endowment through contributions via the Jood platform: “The initiative is designed to create a permanent investment to fund SANED cards to offer sustainable food support to those in need.”

He highlighted that the ‘SANED’ endowment is a community project open to contributions from all sectors of society. The project strengthens the values of social solidarity and humanitarian cooperation, offering an opportunity for everyone to play a part in supporting those in need.

The SANED card initiative, launched by AWQAF Dubai, allows beneficiaries to make purchases at participating outlets using the card. So far, 3,000 SANED cards worth AED3 million, have been distributed to support families in need.