Leopold’s of London reported a successful participation at the 8^th edition of the SIAL Middle East 2017 that was held in ADNEC from 12-14 December.

Most noteworthy, the leading food and beverage exhibition was backed by Leopold’s London who not only hosted its VIP lounge offering up some tasty, innovative and inspiring dishes to visitors, but was also the official hospitality partner of the three-day event.

The British restauranteur also offered potential partners the coveted opportunity to franchise the innovative and engaging brand in other parts of the world. Regarding its participation, the marketing manager Alona  Kushnarenko commented, “As Leopold’s of London continues to evolve as a strong business model and valuable opportunity for business expansion, this event was an excellent platform to explore this route”.

The restaurant chain’s management described the hallmark expo as an important opportunity for the brand to meet and cater to VIPs including ambassadors from different countries, government representatives and official partners who were provided with complimentary access to the Leopold’s of London VIP Lounge.

Ms. Joanne Cook Managing Director at SIAL Middle East 2017 commented, “We would like to express our deep appreciation to Leopold’s of London for its support, and for offering an innovative, high-quality gourmet experience for the attending VIPs. As SIAL’s official hospitality partner, Leopold’s of London was crucial to our success and formed an integral part of the SIAL team.”

More than 16,000 visitors attended the expo that saw the participation of 900 exhibitors. SIAL Middle East is the region’s largest B2B event for the food, beverage and hospitality industry, designed to match the trade buyers with leading brands operating from around the world. The summit also included country pavilions, seminars and conferences which reflected the opportunities this region has to offer.

Kushnarenko added, “We are delighted to collaborate with SIAL Middle East this year. It was our pleasure to support one of the most recognized and leading exhibitions of this industry who makes for a strong, strategic partner. Our presence allowed us to promote our restaurants as the authentic English destination that offer British fare within the UAE.”

“The food, beverage and hospitality sector in the GCC region is very vital and promising. We are keen to see our impact on SIAL Middle East, especially considering its role in encouraging engagement within this important and growing niche market,” concluded Kushnarenko.